About Cleo: Sports for Good

We're not building another fan app. We're building the future of fan ownership.

Cleo: Sports (represented as Sports for Good here) is the sports division of Cleo a creative-led, impact-anchored agency 2.0 that turns attention into action and action into real-world value.

While other agencies chase likes and impressions, we help clubs reclaim what matters most: direct relationships with their fans, sustainable revenue streams, and measurable impact in their communities.

The Problem We're Solving

The fan funnel is broken. Clubs pay Meta £8+ per thousand impressions just to reach people already wearing their shirts. Only 5% of organic posts reach a club's own followers. Every post becomes a rental fee to platforms that own your audience.

The minute you outsource your community, you outsource your business.

Our Solution: The NEP Engine

We've built a different path forward, anchored in our Narrative × Experience × Purpose framework:

🎯 Narrative — Craft stories that stick, not just scroll
⚡ Experience — Give fans reasons to participate, not just spectate
🌍 Purpose — Prove every action creates real-world good

What Makes Us Different,

We don't rent fans back to you. We help you own them.

Our platform combines five core experiences that clubs control completely:

MOVE — Fans earn rewards for physical activity that funds your foundation
PLAY — Prediction games and mobile experiences that drive matchday engagement
SHOP — Retail that triggers local good (buy a shirt, feed a child)
ENGAGE — AI-powered onboarding that turns followers into members
OWN — Tokenized IP and digital assets in virtual worlds you own and control

Every experience is powered by the Zenko Protocol - a blockchain reward system that makes impact transparent, trackable, and tradeable.

Real Results, Not Just Promises

MK Dons: Buy a shirt, feed a child. 10,000 meals targeted through simple retail integration.

Mission to the Moon: Global movement challenge launching July 2025, where fans move collectively for causes.

Google Cloud: 20-minute Learn-to-Earn demos that offset carbon impact while educating users.

Four Ways We Work With Clubs

We don't believe in one-size-fits-all. Choose your model:

Club Pays — You fund it, you own it, you keep everything
Sponsor Pays — Your sponsor funds the experience, foundation benefits
Cleo Buys Rights — We fund the build, share the upside
Cleo Sells Sponsorship — We raise the funds, deliver them to your foundation

Model 4 is our standout: We provide the experience for free, raise sponsor funds on your behalf, and deliver that money directly to your foundation — generating PR, impact, and loyalty without any club investment.

Technology That Actually Works

Built on ApeChain and Solana, integrated with blockchain and metaverse infrastructure, powered by AI agents that understand your club, your fans, and your values.

No technical expertise required. No crypto complexity for fans. Just results.

Beyond Football

While football is our heartland, Sports for Good works across all sports where passion meets purpose. From Formula E to grassroots rugby, from Olympic sports to esports — if you have fans who care, we can help you turn that care into community action.

The Vision

By 2030, we believe the most successful clubs won't be those with the biggest social media numbers — they'll be the ones with the deepest community relationships and the most measurable real-world impact.

We're building the infrastructure to make that future possible. Today.

Ready to own your edge?

Get in touch to explore how Sports for Good can transform your fan engagement from rented attention to owned community.